Privacy Policy
Ford of Europe GmbH
Easyguest Privacy Policy – Ford Whole Life Cost Experience Event
The Ford Whole Life Cost Experience Event guest management website (the "Website") is operated by GPM LiveMarketing GmbH on behalf of Ford of Europe GmbH, (“we” ”us” ”our”). This Privacy Policy will help you understand what personal information we collect through the Event, why we collect it and what we do with it.
Information We Collect, Process and Use
You may give us information about yourself by filling in forms. The information you give may include:
• Name
• Company details
• Email address
• Mobile number
• Address
• Food restrictions, allergies
• Passport details
• Hotel details
Our supplier, GPM LiveMarketing, process and use this data on our behalf to create, manage your registration, book your flights, transfers and accommodation for your attendance at the Event. We may film and photograph participants taking part in the Event and use film footage and photographs of you at the Event for reports and articles about the Event on Ford’s social media accounts, including Ford’s official Twitter and Instagram accounts as well as any other media of Ford and our affiliates’ ('our affiliates' means the group of companies related to us by common control or ownership choosing).
We may also use your details to contact you about similar future events, unless you ask us not to do so.
How We Share Information
In order to complete the registration process and manage your attendance at the Event, we may share personal information obtained with our affiliates, and external service providers (including GPM LiveMarketing/ event management and guest registration system, your airline or railroad and your hotel) who are subject to agreements that oblige them to only use your personal information as we instruct and to keep it securely. We may also share personal information obtained through the Event in order to comply with a legal requirement or requests from public authorities; to protect or defend our or another's rights or property; to protect individuals' personal safety; or to detect, prevent, or otherwise address fraud, security, safety or privacy issues.
Where Information is Stored
Your data is stored on servers operated by us and our service providers. These servers are located within the European Economic Area. When your personal information is transferred, we will ensure that your personal information is adequately protected.
Lawful Grounds for Processing Information
There are several lawful grounds on which we may use your information:
• we often have a legitimate interest in processing your information for certain purposes, for example; in managing and running the Event and promoting the Ford business, to protect or defend our or another's rights or property; or to detect, prevent, or otherwise address fraud, security, safety, or privacy issues;
• where we believe it is necessary to use your personal information to comply with a legal or regulatory obligation; and
• in limited circumstances where we believe it is necessary to protect someone's safety or vital interests.
Your Rights and How to Contact Us
You have the right as an individual to find out what information we hold about you and for what purposes, as well as to make corrections if necessary. You also have the right in some circumstances to object to our continuing to process your personal data, or to ask us to delete, restrict the use of, or port your information to another service provider. If you are unhappy about how we use your information, we hope that in the first instance you will let us know so that we are able to address your concerns. However, you are also entitled to lodge a complaint with your local data protection authority. If you have questions or concerns regarding our use of your personal information, or would like to exercise any of your rights, please contact service@ford-wlc-experiences.com.
How long do we keep your information?
We only keep your information in identifiable form for as long as is necessary for the purposes set out in this Policy. This generally means holding the information for as long as one of the following apply:
• your information is reasonably required in order to manage this Event or to inform you about similar events in the future (unless you ask us not to do so);
• your information is reasonably required in order to satisfy the purpose for which you submitted or we collected the information;
• your information is reasonably required in order to protect and defend our rights or property (this will generally be the length of the relevant limitation period in your jurisdiction); or
• we are otherwise required to keep your information by applicable laws or regulations.
We use appropriate systems, policies and procedures and technology to protect and maintain the security and accuracy of your information. This Privacy Policy may, from time to time, be updated in order to reflect any changes to our privacy practices and use of your information, or applicable law.